About Us

basically goods is a small brand built around understated humor, soft comfort, and everyday honesty. we make things that feel familiar. 

our pieces are simple on purpose. no loud graphics, just words that feel like thoughts you've already had, and soft designs that make you feel something.

from embroidered caps and cozy sweatshirts to phone cases and totes, everything we make is designed to be worn or used often and kept close. for staying in or for going out.

basically.

a note from laura:

i've been home with my kids for nine years. it's the most meaningful work i've ever done. 

and somewhere between school drop-offs, house projects, and folded laundry, i realized i still wanted to build something of my own.

i've always been creative, but in an intuitive way rather than a spotlight way. it shows up in how i notice things-how a space feels, how music hits, and how people express themselves. i feel things deeply and always have.

basically goods grew from that space.

built slowly and thoughtfully, from my home to yours.

xo